Services
At Halstings we’ve assembled a network of extremely talented e-comm and creative experts, to give ethical and sustainable brands the best chance of competing in the e-commerce space. We want to work with talented entrepreneurs and business leaders who’ve created products that can make a positive change to the world, one purchase at the time.
we've broken down the key inputs needed to succeed with e-commerce to offer a variety of flexible solutions for your brand.
01
Amazon Consulting
Brands face many different complexities; VM and AVS services are increasingly outsourced with lower service levels and less frequent touch points, negotiations are more challenging with Amazon adopting an ‘all ships must rise’ mentality, and brands are adopting hybrid Amazon strategies to hedge their bets against Amazon and competitor actions.
All Amazon consulting work is conducted by Halstings Founder, Jonny, who has 6 years of in-house Amazon experience, having held roles as Head of Vendor Management forAmazon Fashion and Senior Programme Manager, Amazon Business.
Here's how we can help:
1. Strategy – for brands to succeed on Amazon, long term planning is a must. We generally recommend broad 3-year plan, with prescriptive 1-year plans. This should be done independently of any JBP (joint business planning) that Amazon do with you. We support with account audits and creation of 3 eyar business plans with comprehensive benchmarking and goal setting.
2. Negotiation – AVN (annual vendor negotiations) and AON (always on negotiations) are the most important periods in the year for Amazon vendors. Get these wrong and Amazon can suppress your listings and even bar you from deal events such as black Friday, all whilst requesting additional funding. With our support we can ensure any increased investment is going directly into fueling sustainable, profitable growth for your brand.
3. Account Management – some weeks managing an Amazon account can feel like a breeze…until something goes wrong. Combining strategy and negotiation, we can take on full management of your Amazon account, leaving you more time to focus on your brand and product.
02
Digital Advertising
Gone are the days of riding the wave of organic search traffic. Generating demand for D2C sites and marketplace listings is more competitive than ever. We specialise in PPC solutions to drive e-commerce growth, capable of creating and executing ad strategies across platforms (Meta, Google, Amazon etc).
When combined with our marketplace strategy and account management services, we offer a unified and coherent full e-commerce service, with a growth-oriented mindset.
Our Advertising services are bespoke for each client. On Amazon Advertising specifically we provide comprehensive Amazon growth services, including PPC (Sponsored Products, Sponsored Brands/ Brands Video, Sponsored Display) strategy and execution, listing SEO, and suggestions on content creation, A+content, store builds, and retail-readiness improvements such as pricing, promotions, reviews, and inventory management can also be added on.
We maintain clean account structures by conducting weekly Search Query Reports (SQRs), harvesting negative keywords, implementing bid and placement controls, and testing creatives. This approach helps scale successful queries and ASINs while minimising wasted spend.
Every effort is guided by clear KPIs, effective forecasting, and mindful inventory and margin considerations. This ensures spending translates into predictable and sustainable results. Brands then enjoy increased sales, improved return on ad spend, minimised waste, and scalable, margin-friendly growth.
03
Web Design, Development & Optimisation
We specialise in technically excellent digital products, including web apps and websites, and digital branding for expressive brands.
We deliver your project end-to-end. We take your project through the design stage and into development, keeping it under one roof and eliminating the need for external parties, ensuring seamless collaboration, transparency and minimising miscommunication between teams. All services are bespoke, but we can support with:
1. Website design + development
2. Web app development
3. Website CMS integration
4. Art direction
04
Branding & Graphic Design
Maintaining a compelling and consistent brand across listings is crucial to retain consumer rust and keep conversion high. As you grow, the demand for engaging content increases and you don’t want to sacrifice on quality. Across all design work we focus on pixel perfect designs, operational excellence, and with a bespoke & tailored approach.
1. Infographic design – Elevate your information presentation with our expert info graphic designs. We create visually compelling infographics that simplify complex data, making it easily digestible and highly engaging.
2. Digital Ad design – Enhance your online presence with our expert digital ad design services. Our team creates visually captivating ads that capture attention and drive engagement across various platforms. We ensure that each design aligns with your brand and marketing goals, delivering ads that convert.
3. Social media design – Boost your social media presence with our tailored social media design services. Our team creates eye-catching graphics that align with your brand and engage your audience. From posts to stories, we design content that enhances your social media strategy and drives interaction.
4. Email design – Increase your email campaign effectiveness with our professional email design services. We design visually engaging and responsive emails that capture attention and drive conversions. Our designs ensure your messages are compelling and aligned with your brand.
5. Amazon A+ content & brand stores – combining elements of the above, we can create specific, tailored, and compelling A+ content and brand stores that highlights your brand’s selling points, building consumer trust, and increases site conversion.
05
Social Media Strategy & Management
Content Strategy – working in partnership with you, we will a develop a content strategy that helps you educate, entertain, and persuade your target audience across multiple social media platforms. As we roll this strategy out, we will continually collaborate with you on generating new ideas as we grow your brand and social presence.
Social Media Management – we will keep your profiles up to date and growing, posting specified and agreed content across all your specified and relevant channels. We provide regular analytics reports and frequent check-ins to ensure we are staying on top of trends and seeing effective downstream impact.
Tik Tok experts – we have an exclusive agreement with a Tik Tok agency to give sustainable brands best-in-class services to succeed on the hottest new e-commerce channel in social media. Together, we can support with strategy, content creation, tapping into a creator network for UGC (user generated content), and also with paid Ads.
06
Marketplace Account Management
D2C sites are important for preserving brand & pricing, as well as retaining more of your margins. But generating traffic is increasingly difficult. But traffic, potential customers, and demand for your products already exist on marketplace and retailer sites. At the very least these marketplaces (e.g. Amazon, Tesco, B&Q etc.) are just a search engine to show off your brand, but when done right they capture market share without cannibalising D2C sales.
We support sustainable brands with:
1. Launch onto UK & EU retailers and marketplace – incl. product setup, brand upload, logistics & back-end integration, product launch and first orders, & launch marketing campaigns
2. Strategic account management – full-service account management across of your market place accounts, executing a coherent e-commerce plan collaboratively with your team.
3. Account audits & strategy plans – already partnered with e-commerce marketplaces? We can provide auditing and strategy services to highlight bottlenecks and growth opportunities to optimise your current sales channels.
07
UK & EU Logistics & Distribution
With our partner warehouses in the UK and EU we can support sustainable brands with their logistics, as well as offering full distribution services. Our logistics team supports with:
1. Warehouse & storage – Short-term storage, QC checks, rework, and returns handling to keep inventory healthy.
2. Inbounding logistics (shipping to retailers) – Shipment creation, carrier coordination, routing, and appointment scheduling
3. Outbound logistics – we can ship directly to the end user
4. Prep & packaging – Labelling, poly-bagging, bubble wrap, kitting/bundling, carton compliance, and ASN accuracy. We encourage use of sustainable and recycled packing and can support at brands’ request.
5. Cost & performance – Optimized carton/pallet configurations, fee awareness, and restock pacing to avoid limits and chargebacks.
